"S3 delivers! I've seen their clients benefit tremendously as a result of speaking at our conferences. This is a company that knows how to gain and then leverage exposure for their clients generating a big payoff from a minimal investment. "
- Program Manager, Fortune Events
Using Live Events to Reach B-to-B Audiences, Podcasts and Publishing e-Zines
Publisher: DM News
What can I do to share my story or product with the right audience?
Jeanne Tee, managing partner at S3 Strategic Speaker Services responds that “a successful speakers program is the key to establishing your ideas and messages with the people and the markets you need to influence.
“After all,” she explains, “great visibility is what sets you apart from the others in your industry. When you've got something valuable to say, it's essential that the right people are listening.”
Tee continues, “Research and relationships are everything. Marketers need to know their industry, as well as the key players in the conference industry — from leading business conference organizers to niche market trade show representatives.”
Tee adds that pitching the right executive to speak at your live event requires out-of-the-box creative thinking. “Be sure to avoid form letters or cookie-cutter strategies,” she says.