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"S3 delivers! I've seen their clients benefit tremendously as a result of speaking at our conferences. This is a company that knows how to gain and then leverage exposure for their clients generating a big payoff from a minimal investment. "
- Program Manager, Fortune Events

Small Businesses and E-mail, Closed-loop Lead Data and Sponsoring Conferences

Publisher: DM News

Small businesses and e-mail, closed-loop lead data and more


When sponsoring conferences, how can I save money and engage with attendees to promote my products and services?

“The majority of communications professionals are unaware of the fact that they do not have to sponsor a conference in order to secure a speaking engagement,” says Lori Zetlin, managing partner at S3 — Strategic Speaker Services Inc. “An executive visibility program is a targeted, cost-effective way to get company executives and evangelists in front of key audiences, such as press, partners, prospects, customers and analysts.”

Perseverance and creativity are needed, Zetlin says. “A speaking opportunity provides visibility for the company, while the speaker is perceived as a thought leader,” she says. Zetlin recommends selecting speakers and speaker topics that are topical, compelling, and non-commercial; enlisting clients for joint case study presentations; and spending time building relationships with conference organizers.


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