We build strategic, targeted, results-oriented programs
"S3 impresses the heck out of me. Their speed. Their expertise. Their professionalism. Their judgment and counsel. Their knowledge of the speaking circuits. Their can-do attitude. They are the tops in my book and a pleasure to work with! "
- Director, Executive Communications, The Dow Chemical Company

Strategic Counsel

We rely on over three decades of experience to help you design the perfect executive visibility program to meet your needs.  We’ll design your program to fit seamlessly with the rest of your marketing communications plan. We’ll build your program so it can scale – you can add new executives, departments, or divisions when the time is right.  We’ll consistently advise you of the benefits or risks of inbound speaking invitations, and hone your executive visibility program to achieve maximum effectiveness.

Our Strategic Counsel services include:
  • Set program objectives
  • Integrate into overall communications plan
  • Design for scalability
    • Add executives, departments, divisions as needs dictate
  • Venue assessment
    • Inbound – evaluate incoming requests for your executives
    • Outbound – evaluate target opportunities relative to program objectives
  • Sponsorship /tradeshow assessment
    • Leverage sponsorships to employ speaking opportunities
    • Evaluate the relative value of any conference or event against the effectiveness of the whole program
  • Prioritization
    • Constantly adjust the program calendars against executive and messaging program requirements
  • Cross industry leverage
    • Apply what we learn in one industry to other industries our clients serve

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