There is a huge amount of attention (hype?) currently about Generative AI models like ChatGPT. Technology enthusiasts are saying this type of technology will change virtually every industry and business.
Tag Archives: corporate communications
Maximizing thought leadership during times of economic uncertainty
With many experts predicting an economic slowdown, consider rebalancing your external communications mix.
Sustainability – From Ambition to Impact
The sustainability conversation is changing. This year there was a definite shift from longer term goal setting to shorter term implementation achievements.
Welcome to the Era of the Hybrid Conference
Hybrid events are here. As a speaker, navigating a hybrid conference can open new opportunities but can also pose some challenges.
The Changing Dialogue on the Future of Work
Knowing how conference discussions on The Future of Work have changed recently can help you make your perspectives even more pertinent to today’s audiences.
The Conference Producer Perspective Part 2: What’s Ahead for 2021
We surveyed dozens of conference producers last quarter to find out how they envisioned conferences evolving in 2021.
Staying Relevant in the Great 2020 Conference Shift
In 2020, huge changes took place on a global scale. If you’re a thought leader and you’re hoping to earn a speaking opportunity at a major conference, it is critical to ensure that your discussion topic correlates to the macro trends being discussed at conferences.
Finding the Best Virtual Conferences
The shift to virtual conferences has made it easier for thought leaders to present. The hurdles of huge time commitments with cumbersome travel has been alleviated and the advent of more but shorter events has created a plethora of new opportunities to speak. Conference producers are now creating more conferences than ever. But, this doesn’t…
Presenting Well Virtually
Virtual conferences have become the new norm. Even when we are able to attend conferences in-person we expect that a virtual component will still remain since there are so many benefits. Many seasoned presenters are quickly realizing that presenting at a virtual conference is very different than presenting in person to a live audience. We’ve…
The Pivot to Virtual Conferences
Not too long ago conferences were an amazing way to meet, learn about, and enjoy virtually any topic. The pandemic has changed the conference universe radically, at least for the time being.
Coronavirus Conference Impact More Widespread
As of early March, the rapid spread of COVID-19 worldwide is wreaking havoc (having an even greater impact than first anticipated) on the conference world.
Speaking as One Part of the Marcom Mix
The holy grail of marketing communications is finding the right mix of activities to convey the right message to the right audience all within a set budget.
You Need a Strategic Plan
We’re continually amazed how often we hear from communications pros at major brands that they have no strategic plan for securing speaking engagements for their key executives at major conferences.
Maximizing your “Return on Expertise”
Presenting at a conference is a major undertaking, are the benefits really worth the effort?
What is Thought Leadership?
Thought leadership. You see this term all the time, especially when considering speaking at conferences. But what exactly is thought leadership?
7 Steps to Building a Successful Executive Visibility Program
Here are 7 simple things you can do to build your executive speaking program into a highly impactful and successful part of your marketing and communications strategy.