For more than a dozen years, a Fortune 20 Industrial powerhouse has utilized S3’s services across various business units and corporate functions to reinforce its leadership position in the industries it competes, increase name recognition in areas where others might not think of the company, and reinforce the company’s strengths.
Approach
S3 first started with this client by working with the Chief Marketing Officer plus 6 corporate functional leaders. After a successful start, S3 expanded its reach within this organization to include many of the key business units across multiple industries, including healthcare, transportation, and energy. Since then, S3 developed 10 sub-programs in 7 different business units supporting the speaking efforts of more than 60 executives.
Results
During this period, the company experienced several major leadership changes and changing priorities but has been able to rely on S3’s consistent approach to delivering their most important current messages to audiences that matter.
S3 has accomplished the following to date:
- Placed executives at over 250 leading conferences representing over 75,000 live audience members (influencers)
- Yielded hundreds of millions of follow-on media and social media impressions
- Created marketing value exceeding $12.5MM
- Provided a return on Investment of over 900% on average for the programs we’ve run
