A Fortune 15 logistics pioneer and household name literally changed the world with the services it invented nearly 50 years ago. Their problem was that while the company continued innovating at a world class pace, few stakeholders, including employees, customers and press knew it. They needed a powerful but cost-effective way to boost their reputation and remain recognized as an important innovator. Their focus included key areas of business transformation, operations, technology, supply chain, marketing and sustainability. Additionally, executives throughout the organization were inundated with unsolicited invitations to speak and had no good way of assessing their value.
Approach
S3 built multiple speaking programs during the last 12 years to highlight new thinking across several of this client’s operating companies to reinforce the brand and strengthen the company’s perception as an innovator. We’ve worked with several dozen executives here from the chairman of the board down and across almost all their operating companies and corporate functions. We also created a centralized approach for evaluating inbound speaking requests to determine which opportunities were strategically important.
Results
So far S3 has delivered over $30 million worth of exposure by enabling over 55 company leaders (from the chairman down) to speak at over 630 of the world’s most important conferences delivering their key messages to over 220,000 influencers directly and millions more via streaming and traditional and social media. The program centralized and created consistency across regions and businesses – enabling executives to deliver uniform messages globally and help shape positive perceptions of the brand.
