A Silicon Valley pioneer and Fortune 50 technology leader wanted to be widely recognized as a top innovator in key emerging technologies including artificial intelligence and 5G as it transitioned its legacy leadership position into new fast-growing segments.
Approach
The company turned to S3 as their communications partner to advance the leadership narrative of the CEO as well as top executive staff. S3 spoke with each executive or their communications teams and developed key speaking platforms for each executive that addressed cutting edge issues and identified the most important conferences discussing these technologies. We partnered with several internal stakeholder groups in various divisions and geographies to coordinate efforts across the whole organization and teamed with external PR agencies to amplify our result in the media.
Results
This executive visibility program measurably increased the client’s share of voice directly through speaking and indirectly by amplifying each speakership via social media, live streams and press coverage of the more prominent events.
Additionally, several business units not associated with this program witnessed the success of this program and hired S3 as their trusted advisor and partner for their own executive teams.
In this program S3:
- Confirmed over 70 speaking engagements in a single year
- Achieved a return on Investment of over 600% ROI
- Delivered over $1.3 million of exposure via non-sponsored speaking engagements
